Applied Enrichment Science
Products and program services can be used to either upshift human development or to exploit an individual and a culture’s vulnerabilities. At Esmartchoice, we view supporting healthy human development as both a critical necessity and an obligation. As committed enrichment specialists, we are invested in meeting the escalating demands of the Enrichment Economy to maximize the future success of products and programs.
Dr. Robert Reiher, co-author of What Kids Buy and Why: The Psychology of Marketing to Children and Kidnapped: How Irresponsible Marketers Are Stealing The Minds of Your Children recognized the need to integrate his 30+ years of research in the fields of developmental psychology, neuroscience, media psychology, and future studies in the face of the challenging social and economic landscape. The result - The Enrichment Design Method - a proven methodology that deepens the understanding of the product/program-person interplay by factoring in the following elements:
- Age and stage of development
- Unfolding age related brain structure
- Needs and wants
- Information processing style
- Range of developmental dimensions (includes physical, social, emotional, cognitive, sensori-motor, ethical, self, etc.)
- Brain based learning paradigms
- Gender
- Beliefs, values, expectations and attitudes
- Circles of influence
The Process
Each Esmartchoice project begins with a thorough analysis and understanding of the competitive field, developmental level of the intended audience, their processing ability from a brain based perspective, current influential cultural factors and the developmental benefit of the product or program service. From this foundation, we can accurately enrich and enhance the concept, content, point of view, character or personality (if utilized), attitude, style and process of a product or program service to match the momentum of the accelerating future.
