Before and After
The following characters represent a few examples that utilize the Esmartchoice enrichment marketing method to design and/or maximize character effectiveness according to specific product and program objectives.
THE POWER PANTHER (U.S. Department of Agriculture) character was developed to accompany the food pyramid and promote proper diet, nutritional, and exercise habits. Esmartchoice played a critical role in redesigning the former POWER PANTHER character to align the message “Eat Smart - Play Hard” to the current 6-12 year old audience.
Before:
After:
« Back to CHARACTER DESIGN