About Us
Robert Reiher, PhD (Dr. Bob The Integral Product Shrink)
Founder and President of EsmartchoiceFrom a background of over 30 years of product and program development experience, Dr. Reiher has integrated the psychological sciences, neuroscience, business, future trends, psychosocial change, and personal growth into Esmartchoice's product success system. Robert brings a broad combination of training and experience from the fields of experimental, educational, media and clinical psychology, business, education, and entertainment. He has been actively involved as a researcher, speaker, and media consultant. See client list...
Dr. Reiher received his B.A. in education and psychology and completed his Masters Degree in experimental psychology. His doctorate, completed at the University of Southern California, is in educational psychology with a specialization in human development, social psychology, and personality theory. Dr. Reiher has conducted research in attribution theory and cognitive psychology and is published in several journals including the Journal of Psychology. Robert has authored and co-authored several books and numerous papers on marketing and human development. His most recent book is Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children,
Jack Brooks
Internet Communication & Visibility StrategiesJack Brooks, in his role as Internet Communications Strategist, brings an eclectic background to the Esmartchoice team centered around his passion for online communication, which led to the development of the science and technology of Conscious Internet Visibility with Robert Reiher Ph. D., Esmartchoice founder. Jack’s interest in the relevant areas of psychology and written/verbal communication is fueled by his background as a writing/performing musician, as well as involvement in such diverse fields as computer consulting, electronics, feature writing, teaching/counseling, marketing and other related areas. These form the common threads that weave throughout the fabric of his commitment to the melding of art and science in developing Esmartchoice Conscious Internet Visibility Strategies for individual and organizational enrichment in the areas of online project support, website evaluation, written content, information products/programs, and social media development.
Janene Whitney
Director of Educational ProjectsJanene Whitney is an award winning educator in the fields of Multiple Intelligences, literacy, and the arts. Ms. Whitney spent 15 years working in the entertainment industry for companies that include Columbia Pictures, ABC, and the Disney Channel.
She did her undergraduate work in English at the Claremont Colleges, and post-graduate work in education at the University of LaVerne. Janene and Robert Reiher are currently writing, Overwhelmed: How Techno-Pop Culture is Pushing Parents to the Edge and What to do About It and The Parent’s Guide to Children’s Entertainment: How to Choose Positive TV, Video Games, Music and Movies for Any Age Child.
Richard Callaci
Music Composition and DevelopmentRichard Callaci is musical strategist and staff composer. His comprehensive musical background coupled with his unique talent and skills integrates the art of music with the science of psychology. Richard plays a critical role at Esmartchoice by directing proprietary product and program musical strategies designed to enrich the listener’s creativity, learning, and emotional states. Richard received his Bachelor of Music degree from North Texas State University and through his years of experience developed an eclectic understanding of a wide variety of musical forms. He has composed original music for clients such as Radio Aahs, Starlight Foundation, Mariott Corporation, Entertainment Partners, Irwin Productions, Showtime Movies and PM Entertainment Video.
As both composer and arranger, he has extensive experience with Saban Entertainment, Playhut Animation, NBC Awards, ABC Children’s TV, the Miss Texas Pageant and the Miss Ohio Pageant. Richard was the winner of the prestigious John Lennon Songwriting Contest in 1998 in the World Music category and has received a Grammy for his work on special media events. He has also participated as a performer and musical director for such notable artists as Melissa Manchester, Julio Iglesias, Frankie Laine, Gary Puckett, Marlon Brando, Frankie Valli, Gloria Loring, and in popular venues ranging from Disneyland to the Royal Caribbean Cruise Lines.