Media & Character Design

Esmart Choice is an established specialist in media optimization and character design. From our experience in working with some of the world’s most recognizable youth and family-oriented characters, we include the potential for proprietary character development as part of our Enrichment Design Method

Today, understanding the key age-relevant perceptual elements needed to create compelling media is a critical part of the product and services equation. Esmartchoice draws upon years of research and experience in creating innovative media, characters and personalities that are both compelling and enriching to the intended audience.

Esmartchoice provides assistance and guidance in the following areas of media and character design:

incorporate innovative media and technology for analyzing, understanding and utilizing “leading edge” media strategies where applicable for enriching product and program effectiveness.
create an entirely new character and/or story concept from scratch to meet your specific objectives.
optimize the use of existing characters in packaging, promotion, merchandising, marketing, and advertising by improving and/or updating existing characters.
optimize the interplay or character dynamic between multiple characters.
maximize opportunities for character licensing & merchandising, including agent representation.
design & conduct character-related consumer testing and focus groups