ENRICHMENT PROJECTS

Enriching Products and Programs

In today?s innovation economy, enriching products and programs that support human development have a demonstrative economic and social value for our rapidly changing future. Esmart Choice is committed to the development of enriching products and programs based on the latest research available in the psychological, brain, business and socio-cultural sciences. The enrichment projects that follow fall into three categories:

  • Esmart enrichment projects in media optimization and character design
  • Current Esmart consulting projects
  • Associated enrichment products, programs and services

Esmart Choice Media & Character Design Projects

Esmart Choice is an established specialist in media optimization and character design. From our 30 year experience in working with some of the world?s most recognizable youth and family-oriented characters, we have developed a proprietary character design program as part of our Product Success System

The enrichment science of human psychology provides a foundation to understand the key age-relevant perceptual elements needed to create compelling media as a critical part of the product and services equation. Innovative media, characters and personalities must be specifically designed to be age appropriate, entertaining, compelling and enriching to the intended audience.

Esmartchoice provides assistance and guidance in the following areas of media and character design:

  • incorporate innovative media and technology for analyzing, understanding and utilizing ?leading edge? media strategies where applicable for enriching product and program effectiveness.
  • create an entirely new character and/or story concept from scratch to meet the specific objectives of the defined audience.
  • optimize the use of existing characters in packaging, promotion, merchandising, marketing, and advertising by improving and/or updating existing characters.
  • optimize the interplay or character dynamic between multiple characters.
  • maximize opportunities for character licensing & merchandising, including agent representation.
  • design & conduct character-related consumer testing and focus groups

The following examples represent enriching products and programs where Esmart Choice has played a significant role in character design.

SAMPLE: ESMART CHARACTER DEVELOPMENT PROJECTS

U.S. Department of Agriculture: Power Panther - learn more

Baylor University: Reggie Veggie and Judy Fruity - learn more

Algebra?s Cool - learn more


Current Esmart Choice Consulting Projects

Esmart Choice is currently engaged in assisting in the development of a number of new, exciting and enriching products and programs for a variety of ages:

  • Family Fitness Future: On The Path To Family Fitness - learn more
  • Shield Star Knights - in development
  • The Family Fitness Path - learn more
  • Conscious Education - in development
  • Innertainment - in development
  • The Academy For Conscious Business - in development
  • Future Wise - in development

Esmart Choice Associated Enrichment Products and Programs

Esmart Choice is proud to recognize and support a number of products and programs that make it a priority to incorporate the foundational research of enrichment and demonstrate critical enrichment principles in the development of their products and programs. These include the following:


product